Every day, thousands of ships arrive and depart from ports across the world, with around 20 bilateral transactions taking place when a vessel is docked. However, planning for these operations begins before a ship arrives, it's essential to have accurate and up-to-date vessel information to execute these transactions successfully. This is where vessel intelligence comes in, providing crucial data to help ship suppliers, agents, and service providers improve their operations, customer service, and marketing.
Operations and Planning
Accurate vessel details and voyage information are critical in planning and executing the transactions when a vessel arrives at a port. Improved efficiency of the operations benefits all involved parties. Some real-life examples include:
- Voyage data, such as ETA, is a critical piece of information for suppliers and service providers to organize port logistics, warehouse management, and delivery of goods onboard.
- Both voyage and technical details of vessels help repair and maintenance providers organize their staff and bring qualified people to the job sites on time.
- Access to fuel information and bunkering needs of the vessel is valuable for bunker suppliers to schedule the operation of bunkering barges and organize ship-to-ship operations.
- Accurate voyage information helps ship agents to plan and coordinate port call activities among multiple stakeholders, proactively planning services like crew changes, supply delivery, or cargo handling, and timely communicating with related parties.
Customer Service
Vessel intelligence gives suppliers and service providers the opportunity to tailor their services to vessel operators' needs, thus improving customer care. Some real-life examples include:
- In-depth knowledge of the vessel's technical details allows spare part suppliers and repair services to offer the right equipment and tools.
- Information about crew nationality helps provision and bonded store suppliers take into account the dietary preferences and cultural differences of the seafarers on board, improving customer satisfaction and crew well-being.
Marketing
Marketing activities can be greatly enhanced with access to the right vessel data by personalizing marketing campaigns to meet individual customers' needs and preferences. Some real-life examples include:
- Vessel's classification society membership provides spare part suppliers and repair and maintenance providers with information on the technical standards that the ship must maintain, allowing them to tailor their services accordingly, increasing their chances of getting a deal.
- A vessel's periodic maintenance schedule, past inspection results, and identified defects can help suppliers target potential customers at the right time with the right offer.
- Historic movement information of the vessel over the past months can equip ship suppliers with valuable information to support their marketing and business development activities, such as knowing which ports the vessel frequents.
- Ship Owner and Manager (Technical Manager & Commercial Operator) information of the vessels and their contact details, including the right contact points within these companies are critical for marketing efforts of ship suppliers and service providers.
MagicPort Vessel Scanner
Accessing all the necessary information to plan and execute marketing and operations is not an easy task, often requiring the gathering of data from multiple sources, which is impractical, time-consuming, and costly. The MagicPort Vessel Scanner provides all the necessary vessel intelligence and tools to ship suppliers, agents, and service providers in one place, including:
- Essential data: Vessel technical info, voyage information, ship manager information, and contact details of ship managers
- Tailored marketing tool: Built-in email messaging tool that allows users to contact multiple vessels at once and uses parameterized email templates to customize the message for each recipient.
The Vessel Scanner supports ship suppliers, agents, and service providers' marketing activities by providing quick and easy access to the necessary data, thus improving efficiency and reducing costs.
